GENERATING ACTIONABLE
INSIGHTS

The power of market insights empowers us to recommend solutions, drive innovation and chart successful paths forward. It illuminates the hidden market trends, reveals opportunities, fostering growth and progress in every endeavour.

Professional market research services tailored for Saudi businesses.

About Us

Welcome to Focal Point, a dynamic full-service market research agency in Saudi Arabia operating since 2011.

Expert business strategy consulting for sustainable growth in Jeddah.

Our Services

Explore how Focal Point can assist in unlocking your business' true potential

Marketing Understanding
  • Landscape Assessment
  • Market Structure - 3C's'
Automotive market research services provider in Saudi Arabia
Automotive market research services provider in Saudi Arabia
Brand Growth
  • Brand Strategy
  • Brand Positioning
  • Brand Architecture and Portfolio Optimization
  • Brand Equity Measurement
Market analysis and consulting for fast-moving consumer goods
Government and public sector market research and consulting services provider in Saudi Arabia
FMCG market research and strategy services provider in Saudi Arabia
Custom market research services for Saudi Arabia’s automotive sector
INNOVATION
  • Product Line Development
  • Product Innovation
  • Forecasting
  • Idea Generation
Food and beverage industry market research and insights services provider in Saudi Arabia
Detailed shopper research to boost retail performance.
Customer Experience
  • Voice of the Customer
  • Customer Experience Tracking
  • Customer Experience Strategy Development
Communication
  • Consumer Profiling and Targeting
  • Creative Development and Evaluation
  • Creative Assessment
  • Creative in Market - Optimize your Ad
  • Campaign Effectiveness and ROI
Expert business strategy consulting for sustainable growth in Jeddah.
Industrial manufacturing market research and consulting services provider in Saudi Arabia
Consumer, Shopper and Channel
  • Consumer Attitudes and Change
  • Brand Health Tracking
  • Shopper Journey
  • Channel Sizing
  • Mystery Shopping
Innovative branding solutions to elevate your market presence.
Market research and insights services provider for consultants and agencies in Saudi Arabia
Technology and telecom market research services provider in Saudi Arabia
Focal Point's modern office in Jeddah, Saudi Arabia.
Marketing Mix and Modelling
  • Product Testing
  • Packaging Test
  • Price Modelling
Comprehensive market research and industry insights services provider in Saudi Arabia
Best Service provider in Saudia Arabia
Research Services
  • Qualitative Data Collection
  • Quantitative Data Collection

Industries

Expert Automotive Market Insights in Saudi Arabia
AUTOMOTIVE

Focal Point specialises in automotive research. With a history spanning almost two decades, we've shared our expertise with numerous entities operating in the automotive domain. Our team of ...

Government & Public Sector Research in Saudi Arabia
GOVERNMENT & PUBLIC SECTOR

In today's dynamic and ever-evolving environment, staying ahead of the curve is paramount to success. We understand the unique challenges and opportunities that governments and public sector...

FMCG Research & Market Trends in Saudi Arabia
FMCG

In the case of the FMCG sector, understanding market insights is a crucial step in the research and development process. Every subsequent choice is built on the information acquired and exam...

Food & Beverage Industry Insights in Saudi Arabia
FOOD & BEVERAGE/RETAIL

Acquiring new customers in the Food and Beverage (F&B) retail sector is a complex endeavor, marked by challenges including intense competition, evolving consumer preferences and high expecta...

Real Estate Market Analysis & Trends in Saudi Arabia
REAL ESTATE

Assist clients in identifying, analyzing, developing and/or renovating properties that generate higher ROI. Whether it’s commercial, residential or both, our experts can help in making those...

Industrial & Manufacturing Research in Saudi Arabia
INDUSTRIAL & MANUFACTURING

Running a business requires a thorough understanding of your market and industry. Numerous outside factors can affect how a market behaves. The secret is in carefully examining these factors...

Market Research Solutions for Consultants & Agencies in Saudi Arabia
CONSULTANT & AGENCIES

The market research sector is rapidly advanced by innovation, much like any other industry in the modern world. While the majority of consumers might not be aware of it, brands are now more ...

Research for Various Industries in Saudi Arabia
OTHER

Other expertise includes, health care, specialist interviews, marketing mix developement, fashion, beauty & luxury...

Tech & Telecom Market Research in Saudi Arabia
TECHNOLOGY & TELECOM

In today's dynamic and ever-evolving telecommunications industry, staying ahead of the curve is paramount to success. We understand the unique challenges and opportunities that telecom compa...

Focal Point Insights

Get the latest market intelligence, consumer insights and industry information

Contact us

We have offices and teams all around the world

HeadquartersJeddah, Saudi Arabia
EmailInfo@focalpoint.com.sa
Phone+966 12 652 1850
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