FOOD & BEVERAGE/RETAIL
Acquiring new customers in the Food and Beverage (F&B) retail sector is a complex endeavor, marked by challenges including intense competition, evolving consumer preferences and high expectations for quality and service. Seasonal fluctuations, operational intricacies and the necessity for substantial marketing investments further complicate matters. Negative reviews can damage reputation, while local regulations and economic factors add to the intricacy. Building customer loyalty is demanding and supply chain disruptions and staff turnover can impact consistency. Moreover, the rise of online ordering and food delivery necessitates efficient infrastructure. Successfully navigating these challenges requires a strategic approach, commitment to customer satisfaction, operational excellence and a well-rounded focus on creating memorable experiences for new patrons.
CORPORATE/BRAND
The development and maintenance of a company's brand or identity is aided through brand research. The pictures, stories and traits that people resonate with a corporation become its brand. To provide insight-based ideas and suggestions for product, service or customer service initiatives, it is important to understand brand KPIs including awareness, penetration, perception, loyalty, advocacy and brand value at every point of the business lifecycle.
How we help you?
CORPORATE/BRAND
BRAND HEALTH TRACKING
BRAND EQUITY RESEARCH/CORPORATE ID RESEARCH
