AUTOMOTIVE
Focal Point specialises in automotive research. With a history spanning almost two decades, we've shared our expertise with numerous entities operating in the automotive domain. Our team of automotive industry experts maintains a constant watch over industry dynamics, dedicating themselves to tracking trends, innovations, shifts in consumer preferences and evolving purchasing behaviours. Our commitment to delivering essential market data and invaluable insights to clients brings us great satisfaction, as these resources enable them to make more well-informed choices. Our ultimate goal centres on providing our clients with an improved comprehension of the present market scenario, aiding them in identifying both challenges and opportunities more effectively.
CORPORATE/BRAND
The development and maintenance of a company's brand or identity are aided through brand research. The pictures, stories and traits that people identify with a corporation become its brand. To provide insight-based ideas and suggestions for product, service or customer service initiatives, it is important to understand brand KPIs including awareness, penetration, perception, loyalty, advocacy and brand value at every point of the business lifecycle.
How we help you?
BRAND HEALTH TRACKING
