FOOD & BEVERAGE/RETAIL
16973
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FOOD & BEVERAGE/RETAIL

seeing the business from the perspective of the guest. A Food and Beverage Marketing emphasis on excellent guest relations is a significant key to a hospitality operation’s success

HOW WE HELP YOU

CORPORATE/BRAND

Brand research helps with creating and managing a company’s brand, or identity. A company’s brand is the images, narratives, and characteristics people associate with it. Understanding brand KPIs like awareness, penetration, perception, loyalty, advocacy and brand value at every stage in the business lifecycle to draw insight-based ideas and recommendations on product, service, or customer service strategies

MARKETING/CREATIVE DEVELOPMENT

Businesses use information obtained by market research to create better products, enhance user experience, and create a marketing strategy that attracts quality leads and boosts conversion rates

PRODUCT DEVELOPMENT

The R&D teams are busy in developing new products, flavors, sizes and packaging for their existing or new offerings in the market. Focal Point’s team of qualitative and quantitative experts help them generate insights for idea generation and product development. When the product samples are ready, they are tested and/or qualified by the target audience through which the volume forecasts are generated to arrive at go/no-go decisions.

CUSTOMER EXPERIENCE

Customer experience is the basis of customer perception. It is important that companies are aware of the thoughts and feelings of their customers, not just their purchases; Every interaction a customer has with a company influences their attitude towards your brand in general. Therefore, measuring the details of these interactions can reveal a company’s chances of long-term success. In addition to the ranking of certain offers from the company compared to overall customer satisfaction.

CORPORATE/BRAND

Brand research helps with creating and managing a company’s brand, or identity. A company’s brand is the images, narratives, and characteristics people associate with it. Understanding brand KPIs like awareness, penetration, perception, loyalty, advocacy and brand value at every stage in the business lifecycle to draw insight-based ideas and recommendations on product, service, or customer service strategies

MARKETING/CREATIVE DEVELOPMENT

Businesses use information obtained by market research to create better products, enhance user experience, and create a marketing strategy that attracts quality leads and boosts conversion rates

PRODUCT DEVELOPMENT

The R&D teams are busy in developing new products, flavors, sizes and packaging for their existing or new offerings in the market. Focal Point’s team of qualitative and quantitative experts help them generate insights for idea generation and product development. When the product samples are ready, they are tested and/or qualified by the target audience through which the volume forecasts are generated to arrive at go/no-go decisions.

CUSTOMER EXPERIENCE

Customer experience is the basis of customer perception. It is important that companies are aware of the thoughts and feelings of their customers, not just their purchases; Every interaction a customer has with a company influences their attitude towards your brand in general. Therefore, measuring the details of these interactions can reveal a company’s chances of long-term success. In addition to the ranking of certain offers from the company compared to overall customer satisfaction.