Brand research helps with creating and managing a company’s brand, or identity. A company’s brand is the images, narratives, and characteristics people associate with it. Understanding brand KPIs like awareness, penetration, perception, loyalty, advocacy and brand value at every stage in the business lifecycle to draw insight-based ideas and recommendations on product, service, or customer service strategies

Businesses use information obtained by market research to create better products, enhance user experience, and create a marketing strategy that attracts quality leads and boosts conversion rates

The R&D teams are busy in developing new products, flavors, sizes and packaging for their existing or new offerings in the market. Focal Point’s team of qualitative and quantitative experts help them generate insights for idea generation and product development. When the product samples are ready, they are tested and/or qualified by the target audience through which the volume forecasts are generated to arrive at go/no-go decisions.

This type of research seeks to better understand the consumer as a person by learning more about his or her attitudes, needs, motivations, and behavior in relation to a product or service. More broadly, consumer research assists a company in obtaining relevant, reliable, valid, and up-to-date information about their target buyer. The findings are crucial in order to make relevant products, efficient advertisements and successful placements.

Shopper research helps you understand what shoppers think and believe, it also gives you a sense of their behaviors after they shop, allowing you to tailor activities and programs to different shopper types on different shopping trips for different things and reasons. In a nutshell, it tracks and understands the shopper mission and follows through the shopper journey.