CONSULTANT & AGENCIES
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CONSULTANT & AGENCIES

INNOVATION

Just like any industry in today’s world the market research industry is being propelled forward by innovation and at a rapid pace. While most people may not realize it, brands can now make better business decisions faster and at a lower cost than ever before. By using automation to connect disparate systems, transfer data more quickly, target the right people for surveys more precisely, and drive data analysis. Focal Point is integrating artificial intelligence into platforms to determine whether or not a respondent is of high quality during the survey-taking process.

Tools

PRODUCT DEVELOPMENT

The R&D teams are busy in developing new products, flavors, sizes and packaging for their existing or new offerings in the market. Focal Point’s team of qualitative and quantitative experts help them generate insights for idea generation and product development. When the product samples are ready, they are tested and/or qualified by the target audience through which the volume forecasts are generated to arrive at go/no-go decisions.

Tools

CREATIVE OPTIMIZATION

Creative optimization filters out the most relevant audience for your product as it creates real-time advertising campaigns based on the needs or preferences of the audience or consumer. Creative optimization is a display advertising technology solution that generates personalized ads based on a user’s previous ad serving data history. Creative optimization provides users with a one-of-a-kind experience by offering products based on their preferences.

Tools

MARKETING EFFECTIVENESS

The true effectiveness of a marketing plan is determined by how well a company’s marketing strategies increase revenue while decreasing the cost of customer acquisition. You will always win if your marketing strategies consistently lowers the costs of finding and winning business while increasing the value of that business.

Tools

SALES EFFECTIVENESS

Organizations must first define what effectiveness means to them and how to measure progress in order to improve the effectiveness of their sales force. This comes down to setting realistic goals for their company’s specific sales metrics and key performance indicators to evaluate on the basis of those goals.

Tools

CUSTOMER SATISFACTION STUDY

What a customer experiences with the company/product can make or break the sales and sustainability. Customer satisfaction research focuses on customers’ experiences with a company’s products and/or services, this research is used to determine their level of satisfaction. Its main goal is to give management the authority to take steps to promote client retention.

Tools

Qualitative Focus Groups

Quantitative Interview