“Focal Point specialize in servicing the automotive industry. For more than a decade, we have assisted all businesses operating in the automotive industry. From automotive manufacturers to aftermarket retailers, we have assisted all in devising data-based strategies. Our team of automotive industry experts keep a keen eye on the industry dynamics day in and day out, especially monitoring the trends, innovations, changes in consumer preferences and purchasing habits. We take pride in providing key market data and valuable insights to our clients which in-turn help them to make more informed decisions. Our vision is to help our clients better understand the current market situation and identify the challenges and opportunities”
AUTOMOTIVE
HOW WE HELP YOU
HOW WE HELP YOU
CORPORATE/BRAND
Brand research helps with creating and managing a company’s brand, or identity. A company’s brand is the images, narratives, and characteristics people associate with it. Understanding brand KPIs like awareness, penetration, perception, loyalty, advocacy and brand value at every stage in the business lifecycle to draw insight-based ideas and recommendations on product, service, or customer service strategies
PRODUCT PLANING
To compete in a highly competitive automotive market, automakers must design and innovate products that meet consumer needs in both form and function. The research assists in understanding market demands and ordering the right mix and volume of product trim to help distributors maximize their ROI and build better brand perception
MARKETING
Businesses use information obtained by market research to create better products, enhance user experience, and create a marketing strategy that attracts quality leads and boosts conversion rates.
CUSTUMER UNDERSTANDING
Who wouldn’t want to have a blueprint of the customer’s mind? Understanding the psyche of your customer gives you an unparalleled edge over your competitors. This type of research seeks to better understand the consumer as a person by learning more about his or her attitudes, needs, motivations, and behavior in relation to a product or service. More broadly, consumer research assists a company in obtaining relevant, reliable, valid, and up-to-date information about their target buyer
AUTOMOTIVE SALES
AFTER SALES
CORPORATE/BRAND
Brand research helps with creating and managing a company’s brand, or identity. A company’s brand is the images, narratives, and characteristics people associate with it. Understanding brand KPIs like awareness, penetration, perception, loyalty, advocacy and brand value at every stage in the business lifecycle to draw insight-based ideas and recommendations on product, service, or customer service strategies
PRODUCT PLANING
To compete in a highly competitive automotive market, automakers must design and innovate products that meet consumer needs in both form and function. The research assists in understanding market demands and ordering the right mix and volume of product trim to help distributors maximize their ROI and build better brand perception
MARKETING
Businesses use information obtained by market research to create better products, enhance user experience, and create a marketing strategy that attracts quality leads and boosts conversion rates.
CUSTUMER UNDERSTANDING
Who wouldn’t want to have a blueprint of the customer’s mind? Understanding the psyche of your customer gives you an unparalleled edge over your competitors. This type of research seeks to better understand the consumer as a person by learning more about his or her attitudes, needs, motivations, and behavior in relation to a product or service. More broadly, consumer research assists a company in obtaining relevant, reliable, valid, and up-to-date information about their target buyer
AUTOMOTIVE SALES
Salesmen are the face of the company for the customers. It is crucial that the whole process of interaction between the salesperson and the customer is streamlined. To gain an in-depth understanding on how the salesmen perform in the showroom/point of sales. The entire customer experience from welcoming the walk-in customer until the closing of sales deal would be evaluated as per the sales training provided.
AFTER SALES
Understanding and benchmarking your and competitors after sales centers is crucial to win the market, it can be done through identifying Exclusive/Shared Sales, Service & Parts Outlets (1S, 2S, 3S), staff strength at the center, capacity, timings and the location of the center. It helps dealers to better plan their network alterations and expansions.
