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We aim to deliver productive insights & ideas to our clients to help them  arrive at actionable decision by analyzing the meticulous picture of the market.

At Focal Point, we offer quality market and marketing research services with precise knowledge of the local market. We are experts in the design, implementation and interpretation of research in all business sectors. We specialize in providing Data-based Strategies across all stages of business life cycle. Our team of research experts have proven track record of providing actionable solutions & strategies, working with us you can rest assured that our research professionals will recommend the most appropriate approach to deliver actionable research data. With this professional attitude we have proudly served some of the Fortune 500 companies.


Personalized Service

Research that’s fits ….

Research design is a crucial part of the research process, hence we give immense attention in creating a customized research design that essentially brings us closer to “the answer”

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Here at Focal Point we provide personalized services to our clients, the research projects are owned and progressed with the dedicated member of our team from start to the end, with senior input & supervision on every stage.
This not only eases the process of communication between our clients and the researcher, but it also helps our researchers to develop a better understanding about the client’s business nature.
We believe in the essence of providing flexible & personalized service tailored according to the requirements of our clients.

We are a highly adaptable marketing research agency; by this, we mean that we adapt ourselves according to our clients business needs. We clearly understand that marketing research is not a one size fits all product, and hence we are highly flexible in terms of project cost & time scales as we have history of hitting deadlines for project even at short notices! We are confident that if you put us in competition with other research agencies, we would clearly emerge out as a winner!


Actionable Recommendation

Research, aim …. Hit the target!

Sometimes market research can generate results which we might not expect or doesn’t have a straight answer. That’s why at the end of every project we believe in sitting down with our clients to make sense of the research and discuss the way forward which is in best interest of the client to arrive at a final conclusion.

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Focal Point is not only help you take the first step of research but can also help you take it a step further by acting as consultants to further evaluate & achieve business objectives.

Our relationship with our partners can be referred to as

  • Consultants
  • Advisors
  • Coaches

Technologically Progressive

Research at your finger tips .. anywhere!

In the age of ongoing technological advancement we have at many levels replaced the traditional research practices with more efficient & effective technology that’s helps in cutting down errors & reducing timelines.

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Combination of research & technology make the process of research more time & cost effective. Some of the technologies that we use in Focal Point are as below

CAPI devices – We are among the first few in the region to eradicate the pen and paper interview technique & replace it with hand held tablets. The use of tablets offers the below benefits

  • Reduced Errors due to less human dependency
  • The interviews as and when completed are uploaded directly on our servers, thus reduced time in data collection & reporting
  • Stringent quality controls


Mystery shopping devicesLooking back at our vast experience in mystery shopping researches our strategic team have worked extensively to further develop the mystery shopping practice by involving latest cutting edge technology like video recording eyewear & pens, button recorders that can be easily disguised in day to day wear. The use of these devices offer the below benefits

  • Instead of memorizing the whole experience the mystery shopper records the video and audio of the visit, hence reduced human errors
  • The recordings give a clear picture of moment of truth experience and can be used for further benchmarking the improvements


Consumer Behavior Observation Research findings are of no use, if it doesn’t reach the right ears & eyes. That’s why here at Focal Point we have optimized our services with latest technology to better understand the consumer. Some of the services that we offer are

  • Live Streaming/focus vision service which can cater to up to 50 viewers overseas for focus groups
  • Advanced laser sensor consumer eye tracking devices that can record the eye viewing patters of the consumers

Reporting Tools Communicating of the findings with the decision makers is one of the most important aspect of research, hence we have taken the reporting stage up a notch by not only offering it in excel & PPT format but also by offering the below

  • Interactive Dashboards: We design & execute interactive online dashboards which are entirely customizable as per the visual & functional requirements of the client. This way the top-level executives & decision makers can access the results of the ongoing study as an when it happens at their fingertips from any part of the world by just logging in the dedicated website.


Mobile Application: Adapting to the growing penetration of mobile phones & their ease of accessibility, we have developed applications for mobile phones that can display the research data anywhere.


The Real Picture

See it as it is….

Client satisfaction is our primary goal, but we don’t intend to achieve it by providing sugarcoated results of the research.

We strongly believe in delivering the actual snapshot of what is happening in the market with utmost honesty. When you decide to work with Focal Point you can be assured that you would get the best of advice from our research experts, so much so that if we feel that research should not be done in the first place we will tell you that too!

No Hand Holding

See it as it is….

Once the project is on its track after the project brief is discussed & agreed upon, it follows a systematic & predetermined process and the client can rest assured that everything else will be handled by us.

Our clients are given the choice to be involved in the process as much or as little as possible without having to worry about the completion of the project by the deadline. We would make sure that you are kept updated & posted with the progress of the research.

Our Clients

“Some of the clients we worked with”


Market Intelligence

Landscape Assessment
Competitive Understanding
Market Understanding
Performance Measurement


[su_spoiler title=”Landscape Assessment”]

  • Economic Climate Review
  • Market Characteristics
    1. Market Size Potential
    2. Market Segments
    3. Selective Demand
    4. Future Market Trends
  • Demand Analysis

[su_spoiler title=”Competitive Understanding”]

  • Competitive Intelligence
    1. Business Assessment
    2. Marketing Programs Assessment
    3. Competitive Behavior
  • Product Intelligence
    1. Pricing
    2. Product Introductions
    3. Advertising & Promotions

[su_spoiler title=”Market Understanding”]

  • Market Assessment
    1. Market Share
    2. Opportunity forecasts
    3. Volume Forecasting
  • Customer Understanding
    1. Profiling
    2. Segmentation
    3. Buyer Behavior and Characteristics
    4. Loyalty & Satisfaction

[su_spoiler title=”Performance Measurement”]

  • Brand Fundamentals Evaluation
  • Sales Analysis
  • Customer Satisfaction
  • Distribution Effectiveness
  • Marketing Campaign Effectiveness


Field & Tab

Data Collection
Quality Assurance
Data Processing
Data Tabulations

[su_spoiler title=”Data Collection”]

  • Research Type
    1. Primary Research
    2. Secondary Research
  • Methodologies Used
    1. Qualitative
    2. Quantitative
    3. Ethnographic Studies
    4. Observation
    5. Desk Research
    6. Market Scan / Audit

[su_spoiler title=”Quality Assurance”][/su_spoiler]
[su_spoiler title=”Data Processing”][/su_spoiler]
[su_spoiler title=”Data Tabulations”][/su_spoiler]
[su_spoiler title=”Advanced Analytics”][/su_spoiler]

Training & Development

Research Department Set-up
Internal data collection unit Set-up
Market Research Trainings

[su_spoiler title=”Research Department Set-up”][/su_spoiler]
[su_spoiler title=”Internal data collection unit Set-up”][/su_spoiler]
[su_spoiler title=”Market Understanding”]

  • Market Assessment
  • Understanding Research Design
  • Reading the Research Data
  • Brand Equity Assessment



Our Research Expertise

Automotive Research
Shopper Research
Retail Research
Packaging Research
Advertising & Communication Research

[su_spoiler title=”Automotive Research”]

  • Product Clinics
    1. Product Development
    2. Communication Development
  • Automotive Transaction Price Monitoring
  • Sales Advisor Evaluation Survey
  • After Sales Service Evaluation
  • Driver Profiling
  • Net Promoter Score (CSS)
  • Total Cost of Ownership survey
  • Accessories and Trim Evaluation
  • Share of Street (Road Count) Audit

[su_spoiler title=”Shopper Research”]

  • Planogram Optimization
  • Campaign Effectiveness

[su_spoiler title=”Retail Research”]

  • Potential Location Assessment
  • Customer Spotting Survey
  • Drive-time interviews

[su_spoiler title=”Packaging Research”]

  • Usability Research
  • Package develop

[su_spoiler title=”Advertising & Communication Research”]

  • Concept Labs
  • Pre Air Copy Testing
  • Post Air Launch

[su_spoiler title=”Customer Satisfaction Survey”][/su_spoiler]
[su_spoiler title=”Pricing Research”]

  • Price Assessment
  • Price Optimization


Our Industry Expertise

Real Estate

[su_spoiler title=”Durables”]

  • Automotive
  • Domestic Appliances
  • Consumer Electronics
  • Personal Computers
  • Mobile Handsets

[su_spoiler title=”FMCG”]

  • Personal Care
  • Health Care
  • Home Care
  • Consumables
    1. CSDs
    2. Juices
    3. Dairy
    4. Water
    5. Beverages
    6. Packages & Processes Food
    7. Chocolate
    8. Tobacco

[su_spoiler title=”Retail”][/su_spoiler]
[su_spoiler title=”Real Estate”]

  • Real Estate Development
  • Real Estate Management

[su_spoiler title=”Telecom”][/su_spoiler]
[su_spoiler title=”Pharmaceutical”][/su_spoiler]
[su_spoiler title=”HORECA”]

  • Hotel
  • Restaurants
  • Café

[su_spoiler title=”Education”][/su_spoiler]
[su_spoiler title=”Social”][/su_spoiler]

“I worked with Focal Point on research for the Saudi market. It was a challenging assignment which they carried with energy and expediency.The manner in which the work was completed, also demonstrated their ability to be creative and precise in identifying the key metrics. Finally, their teams' personable and calm demeanor works well with the pressure-sensitive environment of today.”
Senior General Manager
Senior General Manager
Abdul Latif Jameel
``I have worked with Focal Point on numerous projects. Their ownership and passion to deliver honest and actionable insights have always impressed me. Their project management skills are commendable and one always finds them on top of things while they also ensure that the client has full visibility on the project progress. Seldom have I seen their team complain and hide behind the problems in projects and generally I find the team optimistic and focused towards finding way around the road blocks. When they are around, you know that the project is in good hand as they consider the project as their own.”
Global Strategy
Global Strategy
Marketing CDU Team at The Clorox Company

Middle East, North Africa, Eastern Europe and the Sub Continent

Office Address:

KSA Office (Main)

Office 8, 2nd Floor, Surooh Business Center, Hail Street, P.O. Box 136037, Jeddah 21313, KSA

Contact Number: +966 12 652 1850

Email:        info@focalpoint.com.sa

Website:   www.focalpoint.com.sa

UAE Office

Office 404, Al Durrah Center, Buheira Corniche, Sharjah, United Arab Emirates P.O. Box 32681

Cyprus Office

Nicosia Business Center, 33 Neas Egkomis, 2409 Nicosia, Cyprus

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